Gruen Transfer Payback Time
To make up for the NZ Invasion pitches from earlier in the month, Wil Anderson and the Gruen Transfer team have asked advertising agencies to put together a pitch to the NZ Government, aiming to...
View ArticleChanel No 5 The Film
Australian actress Nicole Kidman and Brazilian actor Rodrigo Santoro appeared in a two minute film (with 60 seconds of credits) promoting Chanel No. 5 perfume in 2004, a film directed by Baz Luhrmann,...
View ArticleTourism Australia Walkabout in Transformation Campaign
Tourism Australia today launches the ‘Transformation’, an advertising campaign conceived and ultimately produced by film writer/producer/director Baz Luhrmann. Two television commercials, “New York”...
View ArticleTourism Australia in Print
Tourism Australia has launched a series of posters connected with the television and cinema commercials produced by Baz Luhrmann. While the two short film-styled advertisements build excitement and...
View ArticleThirty Second Australia Film Contest for Americans
Twentieth Century Fox’s upcoming romantic adventure AUSTRALIA and Metacafe are joining forces to launch “The Thirty-Second Film Contest” on October 24. The contest challenges aspiring film editors to...
View ArticleTourism Australia Battle Untaken Leave
Tourism Australia is encouraging domestic travel with “No Leave, No Life”, a campaign designed to address Australia’s stockpile of accrued annual leave. “Australian employees have accumulated a massive...
View ArticleThere’s Nothing Like Australia
Tourism Australia is launching “There’s Nothing Like Australia”, a new advertising campaign which involves Australians and their favourite Australian holiday stories. The new campaign, developed by DDB...
View ArticleOprah Winfrey’s Ultimate Australian Adventure
Tourism Australia has convinced Oprah Winfrey to film two episodes from her final season in the Sydney Opera House (Oprah House), making it the first time the show has been filmed outside the USA....
View ArticleGoogle Voice Search for Tourism Australia
Google Voice Search has partnered with Tourism Australia to launch a YouTube channel featuring videos testing their technology in extreme acoustic environments around Australia. They have conducted two...
View ArticleNew Year’s Eve Time to Dream
Tourism Australia has launched “Time to Dream”, is a short film made on New Year’s Eve 2011 in Sydney, Australia. Stories contributed on the See Australia Facebook page were edited together with...
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